I'm a huge fan of creating your own career opportunities. Why? Because when you create your own career opportunities, in the end, you never work a day in your life because it doesn't feel like work.
Now, before you stop reading because you are asking yourself "Create opportunity, I need money and a job now! I don't have the time for this line of wishful thinking" Hear me out....
Creating Your Own Job Opportunity By Creating A Blog....
What do you want to be known for? When a person needs help in subject "xyz" how do you establish yourself as that person? How do you even get in the running for consideration? What would your first thought be? Submit a resume? That's a start, but a well done resume is a summary of your relevant accomplishments. It gives a snapshot, but doesn't give someone the "whole picture" of how wonderful you really are. But a blog does!
What Is A Blog?
Write articles and post them online. That's the "quick and dirty" definition of what a blog is. A person can blog about anything. One could even comment on other people's blogs and news articles online and make that into a blog. Blogging doesn't take a significant time investment. One could start a blog by taking an hour per week to write a simple and short post. It also doesn't cost anything to create a blog (unless you want to pay), one could start with the user friendly application by Google called "Blogger" (this is what this blog uses).
How Your Blog Opens Up Career Opportunities For You
Establishes You As A Subject Matter Expert In Your Field....
Find your "niche", your "thing", your "passion", the thing that you would love to do - all day long. Then dedicate yourself to featuring nothing but information related to that topic only. Start by posting blog entries once per week on your topic. An example might be someone that's interested in trends for legal opportunities in the "Green Energy" industry. Therefore, anything that person finds related to that subject. Any thought that person has that is related to trends in the legal field as it relates to the "Green Energy" industry they would want to "file away" as great material that could be featured on their blog and write about it. By consistently writing about a specific area and dedicating yourself to staying on top of movements and innovations in your field you building up your reputation and "personal brand" as an expert over time. If a potential employer comes across your blog they will see your dedication and consider you when an opportunity opens up featuring your topic.
Shows How You Add Value - You Are Interesting...
Writing content for your blog and having a niche focus is one thing - a very important thing. However, don't loose sight of the fact that you are still marketing yourself. This is a living, breathing, and ever evolving professional portfolio of your capabilities. Therefore, keep in mind that you want to keep your content interesting to your readers. Not sure if what you've written is interesting? Post it and ask someone's opinion that's in the industry. Then ask someone that's not in the industry to give theirs. It's a great start to learning what works and what doesn't.
Show's That You Have "Stick To "Ittiveness"...."
Consistency is key. If you want someone to consider you as reliable for a job, you should show - reliability! Stick to your blog by posting regular updates. Don't abandon it. There will be times you feel as if you are "posting in the dark" and that no one is reading your posts. But there is always someone that will have read your post and may be trying to make the decision to come back and read again (or tell their friends about you). Also, consistent updates to your blog help improve your blog's search rankings.
Gives You A Reason To Network - You Have Something To Offer....
Think of yourself as a news reporter working for your own publication. You have a legitimate reason to speak to and to contact people now. You have something to offer - your past and future blog postings. You have an audience to share and inform. Therefore, don't be afraid to approach people. If you would like to be featured in someone else's blog as a guest poster or would like to interview someone because you would like material for your blog - go for it! If you see an article or a book that you like and would like to write a blog entry about it, try contacting the author. You never know, they may like the idea of you writing about them and may refer you to other opportunities - there's your networking! The "news reporter" in you has an obligation to share information with the world!
Shows How You Add Value - You Are Interesting...
Writing content for your blog and having a niche focus is one thing - a very important thing. However, don't loose sight of the fact that you are still marketing yourself. This is a living, breathing, and ever evolving professional portfolio of your capabilities. Therefore, keep in mind that you want to keep your content interesting to your readers. Not sure if what you've written is interesting? Post it and ask someone's opinion that's in the industry. Then ask someone that's not in the industry to give theirs. It's a great start to learning what works and what doesn't.
Show's That You Have "Stick To "Ittiveness"...."
Consistency is key. If you want someone to consider you as reliable for a job, you should show - reliability! Stick to your blog by posting regular updates. Don't abandon it. There will be times you feel as if you are "posting in the dark" and that no one is reading your posts. But there is always someone that will have read your post and may be trying to make the decision to come back and read again (or tell their friends about you). Also, consistent updates to your blog help improve your blog's search rankings.
Gives You A Reason To Network - You Have Something To Offer....
Think of yourself as a news reporter working for your own publication. You have a legitimate reason to speak to and to contact people now. You have something to offer - your past and future blog postings. You have an audience to share and inform. Therefore, don't be afraid to approach people. If you would like to be featured in someone else's blog as a guest poster or would like to interview someone because you would like material for your blog - go for it! If you see an article or a book that you like and would like to write a blog entry about it, try contacting the author. You never know, they may like the idea of you writing about them and may refer you to other opportunities - there's your networking! The "news reporter" in you has an obligation to share information with the world!
In Conclusion....
As the old expression goes "If you do what you love, then you will never work a day in your life." Taking this approach takes time to work. But all we have is time. We can choose to spend our days and years counting the calender towards retirement. If you are doing what you don't like or aren't excited about doing every day, then that calender seems like "the watched pot that never boils". Your days will feel loooong. If you use the above approach, then you take steps to change your employment situation for the better and wind up creating your own opportunities. You will use your time wisely and end up with opportunities that make you happy for the long term - and when looking at that same calender - time will just fly by!
Thank you for reading! Feel free to comment below!
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