Friday, March 13, 2009

LinkedIn Experiment Part 5: The Recommendation Feature

How do you feel when you are recommended for something? Good? "Warm and Fuzzy" Inside?

How do you feel when you are searching for something important such as a doctor, dentist, or a babysitter? Frustrated? Hopefull?

Imagine this scenario:
You are walking down the street and a complete stranger walks up to you and says, "Hi, I'm a doctor, if you need me give me a call"

Now imagine this scenario:
You are chatting with a co-worker and you tell them that you need to find a doctor. One week later, you co-worker drops a sheet of paper on your desk with the number to a doctor and recommends you give them a call.

Which doctor would you call? Doctor "A" off of the street or doctor "B" referred by your co-worker?

Most would pick doctor "B".

What Does This Have To Do With LinkedIn?
Everything... Or at least a whole lot. LinkedIn has a feature built in that allows people to recommend you. I HIGHLY recommend you use this feature. Employers and staffing firms "Google" candidates and sometimes look for candidates before a position is even advertised. Your LinkedIn profile looks more credible when you have recommendations and increases the chances of you being considered for a job.

But Wait..... Don't Just Ask For Any Ol' Recommendation....
You are building an "online brand" remember? So your recommendations will be different. Think about 3 things you want to be known for. These are the areas you want to build your "case" for. So, you will want people that can provide recommendations to "back up" that you can "do the job" in the areas that you want to be known for. Therefore, when asking for a recommendation - be specific. For example, if you want to be known as the best researcher in the world, then ask people that you have performed research for to write a recommendation based on their experiences with you in the areas of research. This way, if a hiring manager is looking for a great researcher, they will see that someone (or several someones) recommended you highly in this area.

In the end, you increase your chances of finding a job because of this unique approach because it increases your credibility and your ability to “do the job” better than anyone else.

Tell me what you think. Did this post help you think of using LinkedIn in a different way? Chime in!

No comments: